May 26, 2009

Microsoft hopes Bing's the thing to revive Live Search

Microsoft is about to unveil yet another attempt to beat Google at the All Things D conference. Please reserve your smirking until after Mr. Ballmer has finished his presentation

In a day or two, Steve Ballmer will be unveiling Microsoft Live Search's latest attempt to climb out of the dung heap of second-rate search engines and raise its head high enough to see the dust left behind by Google.

Even Ballmer has had to admit that, with a market share under 9 percent and sliding, Live Search is officially Dead Search. With the hopes of a hookup with Yahoo scuttled, at least until Carol Bartz is in a more conducive mood, Microsoft has had to go to Plan B: Start over.

[ Got amazing IT tales, real-life experiences, lessons learned the hard way, or war stories from the trenches? Submit it to InfoWorld's Off the Record blog. If we publish your story, we'll send you a $50 American Express gift card. ]

Microsoft's code name for its new Dead Live Search is Kumo, which is Japanese for "spider" or "cloud," depending on which Kanji characters are employed. (Its Native American name would probably be "spider who drifts like cloud," or possibly "cloud that scuttles like spider.") But according to reports that first surfaced on Danny Sullivan's Search Engine Land last week and have been echoed by Ad Age and other mainstream pubs, Microsoft's new, improved, slightly-less-sucky search engine will be called "Bing."

Why Bing? A fondness for old Crosby tunes maybe. Or ex-Pistons hall of famer (and now Detroit Mayor-elect) Dave Bing. Or because it rhymes with "bling." At least they're not planning to call it Windows Live Search Ultimate Multimedia Edition 2009 version 1.0a.

White Paper

D2D Virtual Tape Library Replication Primer

This whitepaper explains the terminology and concepts behind Data Replication technologies and establishes some sizing rules through worked examples. Learn the new paradigm in disaster tolerance—protect data anywhere.

Download now »

White Paper

An Alternative to Virtualization for Datacenter Cost Savings

Server virtualization is a popular option for dealing with mounting datacenter costs. Another equally promising approach is the use of an Application Delivery Controller. Citrix NetScaler provides a low-cost way for organizations to reduce their server count and accrue cost savings from a reduction in space, cooling, power and personnel.

Download now »

White Paper

Why Your Firewall, VPN, and IEEE 802.11i Aren't Enough to Protect Your Network

The emergence of WLANs has created a new breed of security threats to enterprise networks.

Included in HP ProCurve WLAN solutions is security technology that alleviates threats from WLANs through:
* Monitoring wireless activity inside and out of the enterprise
* Classifying WLAN transmissions into harmful and harmless
* Preventing transmissions that pose a security threat to the enterprise network
* Locating participating devices for physical remediation

Download now »

White Paper

Bringing the Edge to the Data Center

Effectively address data protection challenges, implementing solutions that help store and protect business–critical data while cutting costs and improving efficiency and reliability.

Download now »
potterbigdog 26-May-09 10:52am
Now that is funny. On the support site today the final instruction read "click three times and then restart outlook" I guess we really are in Kansas Toto !!
KevinH 26-May-09 12:44pm
Rumor has is that the runner-up Mister Softee had for the new name of LiveSearch was "Ba-Da-Boom."
rcprimak 27-May-09 7:04am
Live Search, Bing, or Bad-Boom, it's still Microsoft. And the dogfood still tastes bad!

Mayber not as bad as Yahoo lately, but bad enough.

Sign up to receive InfoWorld Resource Alerts

Subscribe to the Robert X. Cringely: Notes from the Trenches Newsletter

The one-stop resource center for IT professionals.

©1994-2009 Infoworld, Inc.