Like I said, silly. Thing is, in the pre-iPhone epoch, nobody would have thought to survey Nokia or Motorola phone users about their lifestyle choices. It's the notion that owning an iPhone defines you as a type (the way using a Mac defined you as a type) that's key. Call that one the Gadget Ego Economy.
I don't need to go into the Apple Tablet rumors that erupt virtually every week. In fact, just putting the words "Apple Tablet" into this blog post automatically boosts its Google Juice (so expect to see a lot more completely pointless references to that mythical device from here on out).
Apple mania is becoming a cultural obsession, and not necessarily a healthy one. So there's little wonder why Apple is often so arrogant and impossible to deal with, for users and developers alike. The company's obsession with control -- from what users can do with Apple products they've purchased to what bloggers can reveal about the company's future plans -- is legendary. When you're the king, you don't have to worry about the peasants until they're storming the castle walls.
A little more humility would make Apple an easier company to deal with, without damaging their aura of cool. As a wise man once said: In the end, the love you take is equal to the love you make.
Is Apple too powerful? Post your thoughts below or e-mail me: firstname.lastname@example.org.