October 26, 2009

iPod: The device that changed everything

Eight years ago Apple introduced its first iPod. The world has never been the same

Amid all the hubbub last week surrounding Windows 7 -- not to mention Burger King's 7-layer Windows Whopper -- I totally missed one of the key anniversaries in tech history.

As Macworld's Scott McNulty notes, the iPod quietly turned 8 last Friday. My first reaction: Only 8? Hasn't it been with us forever?

But no. On Oct. 23, 2001, Steve Jobs introduced Apple's first portable music player. It only worked with Macs. There was no online store where you could download music, so you had to rip all your songs from CDs. It was chunky, held 5GB of music, and cost $400.

Yet it was still the coolest device ever introduced up to that point -- what Macworld editor Jason Snell described as "the first iconic product of the 21st century." Nothing has been the same since.

Certainly not Apple. The iPod transformed Apple from the company that made computers for guys with ponytails into The Company That Knows What Consumers Want. Apple went from being the competitor Microsoft could crush if it really tried into the organization Microsoft wishes it was.

In 2001 Apple took in around $5.4 billion, nearly all of it from sales of Macs. It posted a loss of $25 million. Last year, Apple raked in $36.5 billion (and nearly $6 billion in profits) split among iPods and iPhones, Macs, and digital content.

No iPod? No iTunes, no iPhone, no App Store and -- I believe -- no Apple.

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HCream 26-Oct-09 10:44am
Who would think a personal computer company from U.S. would dominate the personal entertainment device today when Japan had total control of the market with its transistor radio & Walkman from 70's to 90's?
nwjh 26-Oct-09 12:01pm
The lesson here is that it's brains ahead of brawn. Couple that with a belief in what you are doing, the ability to both stick the course of the right things and kill the wrong things, and a keen aesthetic sense, and it's a hard combination to beat. Jobs seems to be able to organize that, which is a major gift. Apple, the computer industry and the US are fortunate to have him.
aemeijers 27-Oct-09 7:07am

Ipods, and especially the ipod touch and the iphone, resemble booze and drugs in their addictive qualities. While addictive hardware has long been a staple of science fiction (usually involving nefarious mind-control plots), we have it here and now in real life. Aside from a large portion of the younger generation having hearing damage by the time they become 30-somethings, the loss of productivity visible around the office is obvious. I expect the devices with the fancy screens to start getting named in alienation of affection suits by ignored spouses.

ewelch 28-Oct-09 8:03am
- "I still can't believe this! All this hype for something so ridiculous! Who cares about an MP3 player?" - "All that hype for an MP3 player? Break-thru digital device? The Reality Distiortion Field is starting to warp Steve's mind if he thinks for one second that this thing is gonna take off." - "Better bring that price down or you wont sell any of these babies" Comments from readers on Apple fan site MacCentral after the 2001 iPod introduction
nrlz 30-Oct-09 1:02am
Without the iPod, Flash memory would still be too expensive and USB drives would not be as common.

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