The pitch? If only he'd been using IE8's InPrivate browsing feature, dear old wifey would never know the dark evil puke-inducing Web sites he'd been visiting.
(What exactly was hubby looking at that so fully engaged the gossamer-thin gag reflex of his loving wife? I have one guess, and it's four words long: Two girls, one cup. Google that, if you dare. But don't blame me if you toss your cookies after.)
After a lot virtual retching across the blogosphere, Microsoft pulled the ad. (If you must watch it, a copy is still available on YouTube as I write this.) No matter; it achieved its purpose. People are talking about it. For Microsoft, that qualifies as victory.
The weird part is that this ad, along with the others, is/was part of the Browser for the Better food bank campaign. So is Microsoft bringing food to America's hungry, or just food poisoning?
From these various moves one could easily draw the conclusion that IE8 is for the gullible, the greedy, the charitably inclined, and the easily gagged. Another obvious conclusion: Microsoft must be pretty damned worried about losing more ground to Firefox, Chrome, and any other browser that wanders down the road -- worried enough to gross out half the Web with an ad even the most adolescent of dot coms would not have dared run.
The question is why? If the destination is what matters, why does Microsoft care so deeply what browser people use to get there? Maybe this: Unless Bing is the browser's default search engine, no one will go there after the novelty wears off. That's probably enough to make anyone at Microsoft lose their lunch.
What's up, chuck? Who or what turns your stomach? Post your dyspeptic thoughts below or email me: email@example.com.