He expects more sophisticated platforms and tools for understanding what people are doing online are on the way. Having a broad understanding of a job candidate’s social media and larger digital footprint is a trend that isn’t going to change, said Moffitt.
“Social media has become part of the mainstream life and it’s inevitable that some number of those tools will become part of the hiring process,” said Terry Power, president of Sapphire Technologies Canada.
While the posting doesn’t surprise Power, Sapphire is not yet seeing criteria such as having a Twitter following in the form of a specific job requirement from its customers. “I’m not so sure the numbers matter as much as people’s ability to be effective with the actual tools and the various media themselves,” he said.
The value of social networking largely depends on the nature of the career, Power pointed out. If your career lends itself to talent acquisition for a company, then it is very critical, he said.
But LinkedIn still takes precedence, according to Power. “From our perspective, LinkedIn is by far the most effective of all the online media tools. As a matter of fact, it’s fast superseding the use of job boards,” he said.
The fact that social networking is beginning to work its way into job descriptions shows that people need to exhibit not only competence but actual success in using social networking tools, said Jennifer Perrier-Knox, senior research analyst at Info-Tech Research Group Ltd.
“Experience with Twitter and other social networking technologies would likely be of most interest to those in media and marketing. We’re also seeing increasing use of these types of tools in HR management," she said.
Within IT, social networking expertise will play out most for those in the Web development space, and as organizations start to leverage social networking technologies for their organizations, they’ll need qualified people to help design and integrate them into their existing Web properties, said Perrier-Knox. “I can also see those in the software development industry using something like Twitter to gain feedback from potential customers as they move through the design and build phases of product creation,” she noted.
Best Buy didn’t respond to our request for comment.
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