February 08, 2010

How to bungle an outsourcing announcement

Even if a business has to keep its outsourcing plans secret, the leaders can still act like human beings once the news becomes public

Dear Bob ...

This may be a long-winded email, but I am really confused by a tactic that a CEO made at a company based in my hometown (which has a population of about 5,000 people, so as you can imagine, everyone knows everyone, and the opportunities are few).

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A group within the company was informed on a Wednesday that their area of the business would be outsourced the following Monday.

The manager of the team was told first by the HR manager, then the rest of the employees were informed early in the afternoon. After that, an all-employee email was sent from the CEO stating how hard of a decision to sell off the answering service was, but never provided a reason for the decision.

The communication process intrigues me. From speaking with people, I have learned that nobody but a few execs knew this was taking place. Now the CEO has a bigger problem because other areas of the business are concerned about jobs, and the newly outsourced team members have other family members working for the company. The company morale must be dropping to a new low.

Any thoughts on the rationale of why the CEO made a change in this way? I understand making changes; I just don't understand making changes without thorough communication, especially in a small town like this.

Unfortunately, I am missing the other side of the story from the CEO, so there very well could be more to the story.

- Puzzled


Dear Puzzled ...

All I can do, of course, is to second-guess what happened. My best shot is that the CEO and confidants decided the risk of premature employee departures outweighed the benefits of communicating with employees. They probably figured that once they announced the outsource, everyone affected would start looking for a job, and very likely they'd do so while on the job. Productivity would plummet, they'd end up understaffed during the transition, and the only upsides would be improved morale and feeling better about themselves. It's a reasonable position to take.

The arguments against are, of course, equally compelling: By restricting knowledge to just a few insiders, the chance that the decision was made well was significantly reduced. By springing this on everyone with no notice, morale had to plummet, as you noted in your email.

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nwjh 8-Feb-10 2:09pm
Very true about the potential for savings from the employees' ideas, Bob. In fact, the question could be extended somewhat. Costs are easy to see and therefore cut, so they are the first things to go after when the bottom line is under pressure. What's harder to see is the potential revenue that isn't there. When the executive suite is trained to look at balance sheets, it is often blind to the things that aren't on the balance sheet, such as staff morale and general fall-out from poor decisions, as discussed in this story.
There are quite probably revenue possibilities that have not been investigated, and ways of extending current offerings to generate more revenue. In many cases, employees can see these things, because they have a different take on life to the executives. They are down where the majority of the people live, and the majority of the money is being spent.
If you can bring together a wide range of experiences and intelligences, then the notion that none of us is as smart as all of us may well be valid. But if the decision-making process and the thinking is restricted to a small and very homogenous (thinking) group, then it's like that disincentive poster slogan. "Meetings: Because none of us is as dumb as all of us."
schmand31 8-Feb-10 9:12pm
If I may offer my cynical view of these things. Which experience has richly validated. First of all when these things are quickly done like this, it usually means that they're not making any money and need to resort to "tactical" things like this to keep the share price up and their own jobs. This was not the least bit hard for them, they don't consider you to be "people". rather you're part of a cost center to be eliminated. furthermore they don't care about morale. As far s they're concerned they would outsource everyone and have a virtual company with only the CEO and his staff. Also, it's my feeling that many executives arrive at their positions because they're "the last man standing" in the executive suite rather then any knowledge or training. Which means they're not qualified for the job.
BigRonG 11-Feb-10 7:35am
As a consultant for a number of years working in a variety of industries, I have come to believe schmand31 is correct. Most executives in this country received their positions for reasons other than competance. A decade ago, I predicted this economic downturn to my friends because of this very reason. Many companies have not made this mistake. They are making money and propping the economy up. If you are in management (regardless of how you got there), you have a responsibility to learn good management. Reading this blog is a good start - but please don't stop there.

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