June 09, 2009

Escalating into a complete tech support breakdown

A botched tech support call to Adobe almost makes an enemy out of a fan

While fuming on hold, Art decide to use the time to file his grievance with the Gripe Line. "I'm nearly two hours into a customer service call to Adobe and I'm angry," he vented. "Two years ago I bought the academic version of Flex Builder 2. Today I decided to upgrade. But the site told me my Flex Builder 2 serial number wasn't upgradeable. I could find no warning that the academic version couldn't be upgraded so I called customer service."

Art's call started out just fine. A customer service representative told him his serial numbers should upgrade without a problem; he just needed a "challenge code." But that code didn't work and the service rep couldn't figure out why. So he transferred Art to technical support. Technical support told him his version could not be upgraded.

[ Frustrated by your tech support? You're not alone. Get answers in InfoWorld's Gripe Line newsletter. ]

And thus commenced Art's two-hour circular saga from customer service to technical support and back to customer service. Tech support told him customer service lied. Customer service gave him the impression they think the tech support people are idiots. He even got hung up on a few times along the way.

"My bile is beginning to rise," confesses Art. "But I'm still calm and polite." He asked for a supervisor. He got hung up on some more. He was sent to silent hold for 20 mintes. They even transferred him right out of Adobe's phone system. Finally he reached the sales department.

"I have to admit that this guy took ownership of the problem," he says. "He did some checking, decided tech support was right and customer service was wrong. He wished he could help me, but I was not entitled to upgrade except to another academic version, which I'm no longer eligible for. He said he'd be happy to refund the price of the upgrade edition and let me buy the standard version for $250."

And if that resolution had come when Art called initially, he probably would have been satisfied. "In my present state of mind, though," he says, "I'm tempted to declare that I'll never use Adobe products again or recommend them to a client. But I can't do that. Adobe has a number of products that are essentially unbeatable. I will continue to use them and, where appropriate, recommend them to my clients. It's obvious that the quality of Adobe's developers far surpasses that of its support staff.  But the company needs to treat customers better."

Well, that's two hours of Art's life he'll never get back. So I forwarded his letter to Adobe to see if the company wanted to comment on what happened. I heard back within 24 hours.

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martyhaas 9-Jun-09 12:22pm
I'm more concerned with the way they market Academic versions. My son in college was talking about buying an Educational copy of Adobe's CS4. I questioned him about whether it could be upgraded to a commercial version later and he assured me it could. Looking at Adobe's website, I hunted for quite some time and couldn't find a word pro or con about upgrades of the Educational version. To me, this is far more disturbing than the poor customer service. How can I blame customer service for not knowing the policies since it appears as though Adobe is doing their best to hide it?
stevej1 9-Jun-09 12:24pm
Isn't sort of an unwritten part of the definition of Academic Pricing for software "nonupgradeable"? I've always assumed that academically priced software was not upgradeable, and on rare occasions been pleasantly surprised when that wasn't correct. Which of course doesn't excuse customer service where not only does the left hand not know what the right hand is doing, but what both hands appear to be doing is whacking each other with hammers.
buggedout 9-Jun-09 2:06pm
1 reply
Whether or not his version should have been upgradable...it's this kind of lousy support that makes me first, try to find an open source program for a function, and secondly, get cracked stuff from torrents. Yep. Proprietary software should be escrowed. We had to make major changes to our program because we used two proprietary apps for a GUI and DB connection. One company quit supporting the product, another company went out of business...in both cases screwing the users.
Hiram Q. Pustule 10-Jun-09 6:29am
1 reply
Cracked stuff from torrents, eh? Congratulations, you're part of the problem. How do you expect the company to pay for world-class customer support if people keep going to bit-torrent to steal software instead of buying a legitimate copy?
llarzelere 19-Jun-09 1:22pm
Open-source programs, eh? Congratulations, you're part of the problem. How do you expect the company to pay for world-class customer support if people keep going to open source programs instead of buying a over-priced copy?
mike stark 10-Jun-09 7:11am
The real answer was missed by the adobe reps on the phone. Adobe has made Flex Builder 3 free to education... All they need to do is go to http://www.adobe.com/devnet/edu/ and "If you are a current student or faculty member at an educational institution, you can get Adobe Flex Builder™ 3 Professional software free." Copies under maintenance in the Educational Adobe CLP agreements also get upgraded to release 3 this way. One email to their support folks got me that info when release 3 came out.
steve949 10-Jun-09 8:11am
Once I ordered a product upgrade online from Adobe and canceled the order because I could get the product new 30% cheaper at Costco. Received a confirmation that the order was canceled. Four months later Adobe filled the canceled order and charged my credit card. It took several calls to corporate headquarters and various escalations to get a refund on my credit card and another couple of months to get the actual refund. Not a nice company to do business with!
RaulYbarra 10-Jun-09 11:17am
The problem is, I probably wouldn't consider such a situation as this satisfactorily resolve regardless of Adobe's actions. The simple fact was that if Christina hadn't picked this particular complaint to take action on, Art would have been out of luck. If there wasn't bad publicity involved, would Adobe have acted the same way? If that can be answered "yes," then Adobe is a company worthy of my business. If not, then shame on them.

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