As Hadoop continues to grow in popularity as an economical and scalable addition to existing database and data warehouse solutions, organizations are still struggling take advantage and turn the promise of Big Data into business value.
Consumer expectations are changing; retailers today have challenges in all fronts from acquiring to growing to retaining profitable customer base. 81% of consumers expect the same brand experience across all channels.
Data integration is often underestimated and poorly implemented, taking time and resources. Yet it continues to grow in strategic importance as customer data and touch points grow with the emergence of cloud, social and mobile