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Rob Robless, United Air Lines Loyalty Services
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In May, Rob Robless, CTO of United Air Lines Loyalty
Services in Arlington Heights, Ill., admonished
Microsoft, Sun, IBM, and other IT vendors, telling
them to stop fighting over emerging standards for
Web services. Now, he says vendors are taking
notice.
Robless' thoughts on such matters carry great
weight because he is an active participant in the
Travel Alliance, an industry-led group helping develop
a common XML standard for communications, and in
the Liberty Alliance, the organization formed by
national companies such as United Air Lines,
American Express, and others to develop
authentication standards for Web services. And while
Robless led the charge for Web services
standardization, he also retooled United Air Lines Loyalty Services, the
airline's ecommerce subsidiary. His leadership has helped bring widespread
awareness of the need for standards.
Robless sees all the work at standardization paying off with services that link
partners seamlessly around Internet-based technologies. "United Air Lines
claims to be global and we are," Robless says. "The problem is we have
partnerships with airlines with different systems. To become a true global
presence, you have to be able to allow these different systems to talk to
each other."
-- J.M.
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