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Phil Wiser, Sony Music Entertainment
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He helps lead the technology strategy of one of the
biggest entertainment companies in the world. And
at the same time, Phil Wiser, CTO of Sony Music
Entertainment in New York, thinks deeply about the
implications of the debate raging over digital-rights
management. While Hollywood pushes ahead to
influence legislation to restrict information sharing,
Wiser says he is concerned about stifling creativity.
Property rights need to be secured, Wiser says, but
there must be new avenues to distribute creative
content. "My goal is to increase and diversify the
vision of this music company," Wiser says. "The
music company of the future is not just a record
company. The challenge is to figure out how to build
on our business."
Wiser was a founder and CTO of Liquid Audio, which offered secure formats
for downloading music over the Internet, before coming to Sony in December
2001.
Wiser presently has his hands full with daily obligations of running a
cost-effective technology infrastructure for his company's far-flung
operations, but he also sees new business models evolving, where customers
are given customized access to the music they want, such as through artists'
music catalogues. "The business needs to evolve," he says.
-- J.M.
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