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Dave Moellenhoff, Salesforce.com
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Dave Moellenhoff, CTO of San Francisco-based
Salesforce.com, and his co-workers could be thought
of as the people who rejuvenated the ASP business
model.
By offering CRM and other applications through an
Internet-based, on-demand delivery model for
enterprises, Salesforce.com was able to demonstrate
how Web services can serve as a viable business
model.
Moellenhoff, as CTO, is a principle architect and
designer of the Salesforce.com systems and has
developed the company's vision of software as a
utility. "We realized the ASP doesn't mean what
people thought it meant," Moellenhoff says. "We
realized we need to build apps from the ground up to be a Web-based ASP."
Moellenhoff plans to increase availability of Salesforce.com offerings via
wireless. "As a company we hope to bring CRM to more customers, large and
small," he says.
Salesforce.com was lucky in some ways because its ASP model for CRM
delivery was a natural fit for Web services, Moellenhoff says. "We had a lot of
useful data that customers wanted to get access to. Web services has been
a solution looking for a problem, and we were a natural solution for CRM."
-- J.M.
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Related Links |
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