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John Crawford
Intel's processor pioneer strikes gold again
 

 
By Dan Neel
    
 
  JOHN CRAWFORD always had a hunch he would work on the cutting edge of technology. But the path that led him to the position of lead engineer for Intel's next generation 64-bit Itanium processor took its share of unexpected turns along the way.
 
Given hands-on exposure to early IBM PCs in high school, Crawford immediately began to grasp the complex architectures that make computer systems work. But back then, software development, not hardware development, took center stage as Crawford's foremost ambition.
 
"Software was a passion that woke up [within] me back in college, at Brown University. Through college and grad school I was a software engineer," Crawford says. "I guess I was really focused on software development and viewed that as my future in life. But I was always fascinated by computer organization and the architecture of computers."
 
After receiving his master's degree in computer science from the University of North Carolina, Crawford went directly to Intel where his first duties were as a software engineer in Intel's development tools operation from 1977 to 1982. He developed a range of software tools for Intel's 8086 chips. In 1982, Crawford's thorough knowledge of the 8086 processor set the stage for a dramatic change in his career path within Intel. The company was preparing its technology and manufacturing group to take on a new chip project, the Intel 386 processor, and Crawford was assigned the role of chief architect for the Intel 386. Crawford's success as an engineering leader in charge of a hardware project surprised even himself.
 
"I had no expectations at all of being a computer architect given that I had no background in electrical engineering or computer design. I'd earned my living for five years writing software for Intel," Crawford says.
 
In 1992, he began work on what would become Intel's first 64-bit processor, Itanium, a task that would present a new set of challenges.
 
"I had just come off a mad race of getting three chips in succession out the door: the 386, 486, and the Pentium processors," Crawford recalls. "But that gave us some excellent preparation for defining what we wanted to do for the next generation [Itanium]."
 
As a project manager for Itanium, organizing and coordinating the sheer number of engineers involved in the project wasn't the only hurdle Crawford faced.
 
"Another challenge was a brand-new instruction set [for Itanium] -- one with many new concepts that really had not been done in a commercial product before," Crawford recalls. "That was our biggest technical challenge. We really didn't have a lot of precedent, so it was very challenging. Without a vast portfolio of the best-known methods on this we were really, in many areas, pioneering."
 
With Itanium's second-generation chip, McKinley -- prepared to launch in mid-2002 -- Crawford, recently elected to the National Academy of Engineering, can look back on his work with Itanium with the same pride that he and his team carried with them from the outset.
 
"We knew from day one that we were working on something big," Crawford says. "Right off the bat we were on to something that was certainly going to be exciting and newsworthy. We knew it was an opportunity to participate in a piece of work that would have quite a long lifetime."
 

 
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Back to 2002 Technology Innovators
 
 

 
Dan Neel
 
 
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Profile
 
John Crawford - Intel's Itanium pioneer is looking forward to the next chip generation, McKinley.
 
Age - 49
 
Current position - Intel fellow, enterprise platforms group
 
Technology prediction - "Moore's Law will continue to march on."
 
 
 
Related Links
 
Hall of fame 2002 - Several industry icons join InfoWorld's Innovators Hall of Fame
 
Ones to Watch 2002 - These up-and-comers are developing the technologies that will matter most in the coming months
 
Where are they now? - Since the 2000 Ones to Watch were named, many dot-coms imploded and the economy soured. How have these technological talents fared?
 
 
 




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