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U.S. e-commerce returning to pre-attack levels By Scarlet Pruitt October 26, 2001 1:56 pm PT IN THE FIVE weeks following the Sept. 11 attacks on the United States, online shopping almost rebounded to its pre-attack levels, although travel services continued to drag, according to statistics released Friday by Internet data-tracking company ComScore Networks.
Although nontravel-related buying came in even with the weekly average recorded before Sept. 11, online travel commerce still remained 17 percent lower in the fifth week following the attacks. Last month's attacks, in which four commercial planes were hijacked and three were plowed into U.S. landmarks, sent the travel industry into a tailspin. Although the airlines have attempted to shore up sales by slashing prices and offering promotions, the number of airline trips booked online are still down, ComScore reported. The researcher also noted that although discretionary purchases, such as books and event tickets, are still below pre-attack levels, essential goods such as apparel, health, and beauty products are actually posting higher sales than they did before Sept. 11. In the week following the attacks, essential goods dipped 27 percent. Sales of discretionary items slipped 24 percent following the attacks and are just now returning to normal levels. Scarlet Pruitt is a Boston correspondent for the IDG News Service, an InfoWorld affiliate. RELATED ARTICLES RELATED SUBJECTS SPONSORED WHITE PAPERS
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