 NEWS
Bigger is better for new Internet ad standards
By James Evans
February 26, 2001 2:50 pm PT
WEB SURFERS CAN expect to see larger online ads, after an online advertising group on Monday made a set of voluntary recommendations pushing that bigger is indeed better.
The Internet Advertising Bureau (IAB) has developed new advertising sizes and styles intended to better show off goods online, the organization said in a statement. An IAB task force has been created to assist publishers, advertisers, and agencies to better use the Internet. The IAB has 300 members, including DoubleClick, Yahoo, AOL Time Warner's America Online unit, and New York Times Digital. Its members can be expected to begin displaying larger third-party ads as a result of the recommendations.
Seven ad sizes are recommended by the IAB and five of those provide greater space than a traditional banner ad. The IAB further recommends two "skyscraper" ads, which are a column deep.
The goal of using bigger, more prominent online ads is so companies can be more creative in a larger space and gain more ease of use from standardized ad sizes, said Richy Glassburg, vice chairman of the IAB and chairman and CEO of Phase2Media, an advertising sales and marketing company. Also, less money has to be spent on resizing ads, he said.
"The research says bigger banners work better and [that] bigger, interactive banners work best," Glassburg said.
Glassburg denied that the new standards are in response to slowing online ad revenues, saying that ad sales figures for 2000 were strong.
James Evans is a Boston correspondent for the IDG News Service, an InfoWorld affiliate.
RELATED ARTICLES
 Data warehousing ASP adds campaign analysis
RELATED SUBJECTS
E-Commerce
Web Technologies
SPONSORED WHITE PAPERS
EMC
- Lower costs and improve reliability-Get the EMC CLARiiON white paper!
Ciphertrust
- Are you ready for Sobig.G? Learn how to protect your email systems.
CDW
- Personal attention. CDW. The Right Technology. Right Away.
EMC
- Explore key performance features and capabilities of EMC ControlCenter 5.1.1.
Intel
- Free Intel white paper shows you how to deploy a secure wireless LAN
Cisco
- FREE WHITE PAPER: BLUEPRINT to design and implement secure VPNs
Verity, Inc.
- "Mass Consolidation Hits the Web-Search Market"
McDATA
- Download a FREE storage consolidation white paper from McDATA(R).
Lucent Technologies
- Overcoming Common Firewall Limitations
Lucent Technologies
- Leverage Your Mobile High Speed Data Access. Download Free White Paper!
Nokia
- Get the scoop! Mobilizing business white papers & case studies.
BMC Software
- Maximize the Potential of Enterprise Data: Free white paper!
Network Associates
- Free white paper - Strategies for Optimizing Network Costs and Benefits
Entrust
- Manage identities across applications. Improve productivity.
Stalker Software
- CommuniGate Pro - Transform your Email and Calendaring
Remedy
- A NEW Gartner Research Note:Producing Quality IT Services
Search the IDG White Paper Library:
|
SPONSORED LINKS
|
