It's official: Microsoft sets Aug. 2 rollout for Windows 10 Anniversary Edition, build 1607

Free upgrades for Windows 7/8.1 users will end on July 29

It's official: Microsoft sets Aug. 2 rollout for Windows 10 Anniversary Edition, build 1607
Credit: iStockphoto

Microsoft Corporate Vice President Yusuf Mehdi just published a lengthy blog stating that the Windows10 Anniversary Update -- the version that will supplant the current build 1511 -- will start rolling out on Aug. 2. While the announcement shouldn't shock anyone who's been following InfoWorld's Windows10 beta coverage, the timing is a bit surprising.

According to Mehdi:

With over 350 million devices now running Windows 10, customer satisfaction is higher than any previous version of Windows and customer engagement is also incredible with more than 135 billion hours of use on Windows 10 since launch.

Microsoft has traditionally reported Win10 usage in terms of "millions of active devices per month." It isn't clear if the same metric is being used here. Two months ago, Mehdi reported that Win10 was on 300 million active devices. We likely have Microsoft's super-aggressive push to upgrade Win7 and 8.1 users to thank for the increase.

Mehdi makes it clear that Microsoft's free upgrade offer won't extend beyond July 29:

Our free Windows 10 upgrade offer is available until July 29, and we're also excited to share a few additional special offers. Students can save $300 when they purchase an Xbox One and Surface at Microsoft Stores, or get a free TV when they purchase a Dell PC over $699*. Plus, consumers can get $150 off select HP devices or $100 off select ASUS and Samsung devices…

Upgrade today before the free offer ends July 29 or take advantage of one of the amazing new deals on a new Surface or PC so you're all set to enjoy it this summer!

He goes on to detail six "areas of innovation" for Win10: Security, Windows Ink (for pen-enabled PCs), Cortana (which no longer has a global off switch), Edge (which still doesn't have a functional multi-page back button), Gaming, and New Innovations for the Modern Classroom.

We'll keep you posted as the final betas roll out.

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