Corporate giving is on the rise, and the tech industry is keeping pace. One big reason? It's what the people want.
"More and more we're realizing that people, stakeholders, new employees -- they all care about the fact that the companies they work for have a purpose beyond making a profit," says Kathy Mulvany, vice president of corporate affairs at Cisco.
Once reticent to boast about its social and charitable endeavors, Cisco is now more open about the work it's doing. It's especially of interest to the millennial generation, says Mulvany, whose responsibilities include helping to steward Cisco's corporate social responsibility (CSR) strategy.
"To attract this new generation of talent, we need to show them that it isn't just about making a big profit. It is about what we can do to help address the challenges the world faces, by bringing our core competencies as an IT company to bear on these challenges."
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