A major problem facing anyone building a modern application is the question of how to deal with an ever-expanding variety of endpoints. From wallscreens to PCs to tablets to smartphones, today's motley crew of clients makes it hard for designers and developers to choose which devices to target -- and how to prioritize those they choose.
The obvious solution is to deliver apps for the two, or perhaps three, most popular mobile ecosystems. This is the easy way out and accounts for the dominance of the Apple App Store and Google Play.
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