Then there are the formatting rules -- Business Insider compiles a good list of suggestions here. In the past, you designed your resume to look good to human beings. Now you need to cater to the inscrutable aesthetics of machines. Tim Backes, a career advisor, resume expert, and hiring manager at Resume Genius and co-author of The Resume Bible, says that too many people get hung up on formatting and fonts and generally making their resume look pretty when trying to get past the robots. "A graphic artist would want to make sure and target words like Web design, print design, Adobe Photoshop, Adobe Illustrator, Autodesk 3ds Max, etc., and spend less time on the aesthetics of their resume," he says. "Aesthetics are of course important for when your resume does get through an ATS into the hands of an HR rep, but too many people put the cart before the horse in regards to their approach to resume writing, which can often cost them the chance at landing a great job."