Microsoft's efforts to be a contender in the mobile arena continue to be dismal failures. No matter how much money it spends it never seems to get anywhere with Windows Phone. And now TechCrunch reports that Windows Phone market share in Europe is declining once again in the face of Android's supremacy.
According to TechCrunch:
The latest 12-week smartphone sales figures from Kantar Worldpanel ComTech, up to this September, indicate that Windows Phone’s already small share of the smartphone market has shrunk in Europe — dropping 0.3 percentage points in aggregate across the top five markets in Europe (the UK, France, Spain, Italy and Germany).
Breaking those markets out individually, only Italy continues to see marketshare gains for Windows Phone, with a 1.5 percentage point rise on the year ago period in that market — giving Microsoft’s OS a 15.2 per cent share on smartphone sales in the country (where it is second only to Android’s 71.8 per cent).
Is anybody surprised to see Windows Phone in such decline? I'm certainly not, it's been clear for a long time now that there are two major contenders in the mobile arena: Android and iOS. Almost nobody wants Windows Phone, no matter how cheap Microsoft tries to make it. You'd think at some point that Microsoft would figure that out and just give it up.
And why would anybody want to bother with Windows Phone? The app ecosystem pales in comparison to what Android and iOS offer, and there really isn't any compelling hardware related reason for users to switch to Windows Phone. Too many people have had a taste of the mobile life without Windows and they don't want to go backwards.
I had a friend who gave Windows Phone a very open-minded try, but he found that it just wasn't up to par for his needs. So he quickly dumped his Windows Phone and switched back to Android. I can't say I blame him, and I give him major props for giving Windows Phone a shot in the first place.
It's really time for Microsoft to take a step back and rethink its mobile strategy. Rather than compete head-on with Android, it makes far more sense for Microsoft to switch to being an app developer and just give up on trying to push its own mobile operating system. Windows Phone will never be able to compete with Android or iOS, and Microsoft could save a lot of money and headaches if it would just accept that and move on.
LG sells 16.8 million Android phones
Android Authority reports that LG has sold a record number of Android phones.