Will DuckDuckGo eventually destroy Google in search?

Today in Open Source: DuckDuckGo gains more users as privacy concerns mount. Plus: An exhaustive list of Open Source software, and the Ubuntu phone may be delayed until 2015

DuckDuckGo gains larger user base

Fierce Content Management is reporting that DuckDuckGo grew quite a bit over the last year, probably due to privacy concerns on the part of users.

DuckDuckGo reported phenomenal growth last year, and it's no wonder.

In a time when our privacy is continually being eroded, and every day there seems to be a new revelation about government surveillance, many people are looking away from major search engines like Google and Bing and moving to DuckDuckGo, a service that guarantees it doesn't save your search information.

More at Fierce Content Management
Image credit: Fierce Content Management
Image credit: DuckDuckGo

I'm very glad to see DuckDuckGo doing so well recently. I highly recommend using it when you want your searches to be private. It's a much better option than Google, Bing, Yahoo or some of the other better known search engines.

This report makes me wonder how long Google will be king of the search engines. More and more people are disturbed at the tracking and bubbling that happens when you use Google. Privacy is becoming a major issue for people on the web, particularly while searching for information.

I actually had a friend of mine who is not very tech-savvy ask me about this. He was worried that Google was tracking his searches and sharing it with the government. I was surprised to hear this from him as it's the sort of thing that he doesn't usually pay attention to in the media.

Sure enough though it had gotten through to him and he was worried. So I gave him the URL for DuckDuckGo and told him to use that instead of Google if privacy mattered to him.

I also showed him the DuckDuckGo site, and let him scan the DuckDuckGo pages that explain the differences between DuckDuckGo and Google:

Don't Track Us

Don't Bubble Us

He was impressed and also somewhat shocked at the mechanics of Google's search experience.

It might seem very early for me to ponder this, but I can't help but think that Google's days are numbered as the number one search engine. It might or might not be DuckDuckGo that dethrones Google, but the issue of privacy is beginning to matter to even non-tech-savvy users.

I suspect that a quiet tidal wave of anger about privacy is forming out there, and I wonder if it will someday sweep Google and the other large search engines away. I doubt any of those companies are worried about this in the short term, but it's something they had better pay attention to over the long haul.

What's your take on this? Will DuckDuckGo or some other privacy protecting search engine eventually destroy Google? Tell me your thoughts in the comments.

1 2 Page 1