Eric Schmidt omits details about Android's market share and the Mac

Today in Apple: Eric Schmidt makes a play for iPhone users by creating a guide on how to switch to Android

Eric Schmidt's Guide to Android for iPhone Users

Google's Eric Schmidt has published a guide for iPhone users who want to switch to Android. In the process he's made some comments that don't give the full story about Android's market share and the Mac.

Many of my iPhone friends are converting to Android. The latest high-end phones from Samsung (Galaxy S4), Motorola (Verizon Droid Ultra) and the Nexus 5 (for AT&T, Sprint, T-Mobile) have better screens, are faster, and have a much more intuitive interface. They are a great Christmas present to an iPhone user!

Here are the steps I recommend to make this switch. Like the people who moved from PCs to Macs and never switched back, you will switch from iPhone to Android and never switch back as everything will be in the cloud, backed up, and there are so many choices for you. 80% of the world, in the latest surveys, agrees on Android.

More at Google+

Hmm. While I have no doubt that some folks will find this guide useful, I doubt it will sway many iPhone users away from Apple's side of the fence. iPhone customers want Apple's ecosystem and mobile OS, they know what they're getting when they buy an iPhone.

The Mac is Alive and Well

I also find it somewhat amusing that he mentions the users that switched from Macs to PCs in his comment. The Mac, love it or hate it, has weathered the mobile storm financially far better than PCs have.

Computerworld had a column a while back that delved into this issue, and came away noting that the PC was dying and that Macs were still alive and well.

The PC is dying. No, not in a dramatic train wreck or a victim of a high-profile assassination, nor with an invasion of highly-skilled Ninjas. Not like that. The old model is simply fading away. Where Apple steps today, everyone else will follow. What do you think Windows 8 is an attempt to emulate.

Recent Gartner and IDC numbers confirm this philosophy. Note the words of Tom Reestman. He notes that Apple's Mac sales grew 20.7 percent while the PC industry as a whole shrank 5.9 percent. That doesn't sound too bad, until you recognize Mac sales are now propping up the entire industry. This is a very big, very unexpected and not at all anticipated deal.

More at Computerworld

Android Market Share: Based On Lots of Low End Junk

Schmidt also mentions Android's 80% market share in his comments. But he doesn't mention that Apple is making most of the profits in the mobile industry, and that a large part of Android's market share is low end "junk" devices, according to Forbes.

The reality is that Apple is quite comfortable with the market share data, because the profit numbers are all Apple. Data from Canaccord Genuity shows that during that same period—Q3 of 2013—Apple made more money than all of its competitors combined, taking in 56 percent of the profit in the mobile device market.

The cause of the discrepancy between market share and profit lies in the second half of the IDC market share statement about Android. It turns out that two thirds of the devices that make up Android’s 81 percent market share are cheap “junk phones”.

More at Forbes

I don't think Schmidt did Android any favors with his guide. His introductory comments are more than a bit one-sided and don't give the full picture about the Mac or about the basis of Android's market share.

What's your take on all this? Tell me in the comments below.

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