Plus, third-party options for standardized platforms add to the mix. Although Apple has its own SDK for the iPhone, developers can use third-party iPhone app dev tools. The same holds true for BlackBerry, where developers can employ third-party BlackBerry app dev tools other than RIM's if they choose.
Can HTML 5 overcome mobile disunity?
[ Could HTML 5 kill Adobe's Flash and Microsoft's Silverlight? See InfoWorld's report. ]
"Instead of using Objective C [which is used with the iPhone] or using Java in the case of Android, basically what you're doing is you're loading a very complex Web page on the phone" via HTML 5, Catlin says.
The Pre is particularly suited for an HTML 5-based Web app approach, says Charles Taylor, senior .Net developer at Break.com. "There's a world of difference. iPhone development is more like the traditional Mac OS development," he says. "The Palm Pre, on the other hand, is a lot more rapid development."
Of course, there's a trade-off between the simplicity of the HTML 5-based approach favored by the Pre and the SDK-specific approach favored by the iPhone. "Even though the iPhone's more complex to build for, that complexity also comes with power," Taylor says. "You have the ability to do much more with the iPhone than you have with the Palm Pre at this time." He cites gaming as one advantage of the iPhone over the Pre.
The HTML-oriented SDKs that go semi-native
A twist on the Web app approach is the use of an HTML-oriented SDK such as Rhomobile Rhodes platform for building mobile applications. Rhodes is among a grouping of products intended to provide the ability to write an application to run on multiple platforms. Rhodes can create a native application for iPhone, Symbian, Android, Windows Mobile, and BlackBerry, says Rhomobile CEO Adam Blum. Developers write to a model-view-controller container and a set of HTML templates for views. Applications are written in HTML and Ruby, then compiled to native executables, he said.