Anger: Windows 7 penalizes those who didn't pay for the mess that was Vista
Windows 7 is the focal point for much Microsoft customer anger. From the disappointment of not having a direct upgrade path for XP users to the frustration of having to pay for what is essentially a glorified Vista Service Pack, corporate bean counters are furious with Microsoft over the company's mishandling of the Windows 7 transition. It's not enough to have ignored their concerns with the buggy, consumer-oriented Vista. Microsoft felt the need to rub salt in the wound by effectively punishing them for having the gall to try to save XP.
This is customer abuse of the worst kind, and you may find yourself tempted to hop on the Redmond-bashing bandwagon. But just remember: Microsoft is not a forgiving company. Those who refuse to embrace its long-term strategy often pay dearly as they scramble to catch up to the rest of the Windows parade. Just ask those poor souls who decided to skip Vista. Pay now, or pay through the nose later. That's the Microsoft way.
Envy: Windows 7's old and new flaws make users covet Mac OS X or even Linux
Windows 7 inspires envy. Specifically, it arouses a kind of covetousness toward products, like the Mac, that truly work out of the box. As I noted in my comments on Windows 7's lust-making, Microsoft has promised a similar "it all works" experience with Windows 7. But the reality still falls far short of the Apple ideal, and thus envy is born.
It begins with the discovery, by novice users, that the process of installing and maintaining software hasn't evolved much in the past decade. It's still a confusing, hit-or-miss proposition, with issues like registry corruption/bloat and DLL hell still plaguing Windows 7. These users then see how easy it is to install applications under a platform like Mac OS X, and they can't help but feel a bit envious of their Apple-hugging contemporaries.
Likewise, power users soon learn that their ability to hack Windows 7 to make it work the way they want is often limited by the closed, black-box nature of its proprietary code base. These users see how easy it is to custom-tailor Linux and even Mac OS X, and they feel that twinge of jealously. They want what these other platforms provide, and soon they find themselves coveting their neighbor's OS.
As with the lustful, keep close tabs on those in your charge who show signs of covetousness. If necessary, take steps to satiate their unhealthy yearnings through redirection. For novice users, try locking down even more of their desktops via group policy. And for power users, ply them with new utilities, like PowerShell, and promises of administrator-level access -- if they demonstrate an ability to control their urges. As always, make sure there's a carrot at the end of every stick.
Pride: Windows 7's fan boys can help drive adoption -- or drive everyone away
Windows 7 is a zealot's wet dream. Chock-full of new widgets and gizmos, it gives the crazies a quiver full of new arrows to lob at the enemy: anyone who has ever used a Mac. Never mind that the arrows are all bent and rarely hit their intended target. These fan boys (and girls) are convinced that version 7 is the second coming of Windows 95, and that all the world will soon understand why they beam with pride whenever someone mentions the OS that they so lovingly adore.
For the harried IT administrator trying to sell an organization on Windows 7, such enthusiasts can be both a blessing and a curse. On the one hand, they help to increase the profile of the new OS through their endless proselytizing and advocacy. However, they can also scare away potential converts with their over-the-top bashing of everything not Microsoft.