Rolling out a startup a day

Consumer ventures get all the buzz, but for real utility, look to the enterprise

Tomorrow is May Day -- a festival that is freighted with meaning, whether you're celebrating spring and earthly renewal, observing pagan rituals, or even reveling in politics. Personally, I like to think of May as a time of fresh starts, as in, "I may finally begin that project this month."

In keeping with the theme of fresh starts, InfoWorld is ringing in the month of May with a celebration of technology startups. Our "Month of Enterprise Startups" (MOES) will shine a light on the business-focused startup companies with the brightest futures. Each day in May -- including Saturdays and Sundays -- we'll feature a new company (established no earlier than 2004) that's making waves in the enterprise space. I'm hoping we can entice you to come back daily for a slide show, company profiles and executive interviews, and other goodies. We'll be cheating just a bit, though, and kicking off the process one day early -- April 30 -- with a teaser that all startups can relate to, "How to get bought by Google" from Senior Editor Paul Roberts, the mastermind behind MOES.

Roberts was wearying of all the hype and investment activity around sexy, consumer-based tech startups, while the abundance of truly useful, innovative enterprise ventures go begging for attention. "I like watching The Daily Show clips on YouTube as much as the next guy," he says. "But the real question is 'How will developments like video streaming, Web-based applications, and social networking change the way people work and collaborate to get things done?' That's the question we set out to answer."

Security specialist Steve Hultquist set out to answer a different question: Can anything be done about rootkits, which can sneak into the enterprise undetected and leach sensitive personal and corporate data? Rootkits entered the public consciousness after the Sony BMG fiasco in late 2005. Now, we're locked into an arms race between cracker criminals seeking to exploit the technology and security vendors scrambling to shut it down. So far, the black hats have the upper hand. Until the good guys turn the tables, you'll want to consult "Rootkits: The next big enterprise threat?" for guidance.

Ephraim Schwartz, author of the Reality Check blog, could use a bit of guidance himself. His post "Beware Mob Media" -- where he warned that citizen journalism can lead to mob rule and is "a form of fascism waiting to happen" -- unleashed torrents of furious reader feedback. "Based on the responses, it appears that a sizeable percentage of the population just hates journalists," Schwartz concludes. "They think journalists aren't doing their job, they slant the news by selecting what they write about, and they're not fair. Many readers believe the only way to get the real story is through citizen journalism."

What do you think? Weigh in on Ephraim's blog and engage in a bit of participatory citizen journalism of your own.

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