Microsoft to deliver CRM in China

Microsoft will work with CDC to deliver CRM, ERP, and SCM applications

Microsoft is joining with channel partner CDC to deliver various applications in China using the software-as-a-service model, Microsoft announced Wednesday.

In conjunction with the launch of the Chinese edition of Microsoft Dynamics CRM 3.0, the company said it will work together with CDC to deliver CRM (customer relationship management), ERP (enterprise resource planning) and SCM (supply chain management) applications.

Brad Wilson, general manager for Microsoft Dynamics CRM, said that CDC's recent acquisition of c360 Solutions made it an ideal partner to implement the software in China. "C360 is a long-time partner of ours," Wilson said. CDC is "betting on Microsoft CRM as a growth engine," he said.

Microsoft is launching Dynamics CRM 3.0 in China for the first time because it is a "hugely dynamic economy" and "lots and lots of companies are building and maintaining relationships with lots and lots of customers," he said.

The company is releasing the software in 22 languages, including simplified Chinese but not traditional Chinese, according to Claus Minet of Microsoft Business Solutions in Beijing. Simplified Chinese is used primarily on the Chinese mainland and in Singapore, with traditional Chinese used in Hong Kong, Taiwan, and other Chinese communities worldwide.