HP banks on Voodoo magic

Already cursed by allegations of naughty behavior, HP is now about to dabble in Voodoo.

Specifically, the company has announced plans to acquire Calgary, Alberta, Canada-based VoodooPC, a maker of high-end PCs for gamers.

"HP is already a market leader in two of the three major segments in the gaming market by providing industry-leading workstation solutions for game development and powering the largest online game services," said Todd Bradley, executive vice president, Personal Systems Group at HP, in a written statement. "Together with VoodooPC's leadership and influence, HP will have the expertise to become the leader in the gaming customer segment."

The company appears to be following the lead of Dell, which last March beamed up Alienware, another gamer-oriented-PC boutique.

Once the transaction closes in November, HP will form a separate business unit within its Personal Systems Group focused on the gaming industry. VoodooPC co-owner Rahul Sood will become chief technologist for the unit and co-owner Ravi Sood will become the unit's director of strategy, according to a statement from HP.

In his blog, Sood goes into great detail about the decision leading up to selling the company to HP:

"HP's management team is comprised of a totally focused, forward thinking group of people. With a little bit of oil and elbow grease they are getting rid of the excess inefficiencies that the company has gained over the years. Under Mark Hurd and Todd Bradley HP is transforming into the most deadly PC company in the world. They also share a common goal with us at Voodoo."

"HP is hungry for new innovations, and if you can imagine what plugging our corporate DNA into their labs would do - well, you get the picture. We are now in the position to create absolutely fantastic products in all categories. Voodoo and HP are complementary opposites. This deadly combination of Voodoo's gaming/luxury PC expertise and our brand DNA and influence, with HP's innovations, scale, and leverage is going to lead to some of the most compelling machines money can buy."

(Sood also links to an interesting blog entry about his discussions with Michael Dell prior to the company's purchase of Alienware.)

Will this be a good move to HP? Time will tell. The company's stock has slowly increased over the past few days.

Terms of the deal weren't disclosed, and InfoWorlders were reluctant to probe too deep for fear of pretexting.