Apple positions metal MacBook against MacBook Pro, "$700 cheaper"

SVP Design: "We decided to start over."

Dan Riccio.

This is the first time that Apple has shown movie of manufacturing process, exploded view of parts, individuals responsible for design. "In many ways, we think it's more beautiful internally than externally."

Bob Mansfield, SVP Mac Hardware: "When you open up a MacBook, it's all display."

Nvidia came to Apple with desktop chip. Apple adapted it to notebook.

Entire trackpad pushes down for click.

Video will be on Web today.

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