Report: Google execs counter phone rumors

"At this point in time, we are very focused on the software, not the phone," The Australian Financial Review quoted Richard Kimber, Google's South-East Asia managing director of sales and operations at the Search Engine Room conference in Sydney, according to reports. The report attributes a similar comment to the company's chief Internet evangelist.

OK. Fine. In the grand scheme of all things Google, it doesn't really matter whether the search behemoth comes out with a phone as it vies for further dominance of the Internet ad market. Google's goal with a phone wouldn't be to generate revenue the way Apple seeks to with the iPhone. Like I said yesterday, Google's business is putting as many Internet ads in front of as many eyeballs as it possibly can. That's how it's made its billions. Providing a wireless Net device would just be a means to that end.

So maybe Google's not going to deliver the physical device which with Joe Mobile will log on. But the company has made it clear that it's ready to dole out free wireless Internet access, and if it doesn't make a phone of it's own, it's surely going to partner with device-makers to optimize users' online-Google experience. All the better to connect them with ads.