WebEx, a company best known for Web conferencing, announced this week that it will use its WebEx Connect desktop technology to host Oracle's Siebel CRM On Demand.
Josh Greenbaum, principal at Enterprise Applications Consulting said there is a lot more that can be done with WebEx's ability to "get to the desktop."
"The fact that WebEx has a platform for SaaS delivery is one of the best kept secrets," said Greenbaum.
Besides hosting the CRM suite, the WebEx Connect client will also give users the ability to create mashups between Siebel On Demand and WebEx's Sales Center, an offering that is targeted at Web conferencing in sales situations such as team selling and sales calls.
The combination of the two solutions will also give users the ability to integrate WebEx meetings with CRM prospecting activity reports.
While the Siebel CRM On Demand solution has kept a low profile since Oracle's acquisition more than two years ago, the partnership between Oracle and WebEx may change that, say analysts.
"WebEx's corporate footprint is big. These guys are already there [in the enterprise.], added Greenbaum.
According to Cisco, WebEx parent company, WebEx has 2.3 million registered users.
Siebel CRM On Demand is slated to be available through the WebEx platform in early 2008.