I had a lot of responses and twits yesterday considering my post around the state of mashups. It seems that why you may not hear as much about mashups these days, they are not forgotten and not gone, and they are going enterprise.
From Robert Eve: "I think there are now two flavors of 'Mashup.' The original is the 'google maps' flavor from an enterprise 2.0 point of view. The other is a morphing of what we used to call 'portals,' except implying a bit faster time to development (thanks to easier to use dev tools) and more accessible data (thanks to better data integration middleware, standards, etc.), and more data from outside the firewall."
From John Crupi: "Not sure if you're just talking about 'consumer' mashups. We're actually seeing tremendous growth and demand in the 'enterprise' mashup space. It may not be as buzz worthy and glitzy as consumer mashups, but mashing up internal and external siloes has huge value in the enterprise."
And from JP Morgenthal: "I don't think that mashups were forgotten. I see it having the same issues as EII is having, which is that there are pre-requisite steps required to be successful in these endeavors, so they are back-burnered until the business is in a better position to take advantage of them."
Dion Hinchcliffe twittered his thoughts that mashups are still alive and well.
The fact of the matter is that mashups are really composites, and we've been doing composites for some time. What's changed is the use of the Web and the emerging number of Web APIs that can bring everything from traffic information to census data. You only need to look at the Programmable Web to see how far APIs have come.
Indeed, one of the larger revolutions from the Web 2.0 and cloud computing movement is the availability and use of these APIs, and the value that they bring to business.
However, there are new generations of mashups that only deal with APIs and information (services) found within the firewalls, or truly enterprise mashups. Perhaps not as sexy, they solve business problems and are mashups nonetheless. Moreover, they always have the capabilities of leveraging external APIs if needed to support a business process.
Clearly, mashups are alive and well and, while not feeling the hype these days, are providing the value.