BlackBerry launches on-device apps store

It's anticipated that more than 1,000 applications will be posted on BlackBerry App World by partners this week

As expected, Research in Motion (RIM) on Wednesday launched its on-device application store for BlackBerry smartphones, called BlackBerry App World.

Available now in the United States, the United Kingdom, and Canada, the store at launch features a mix of personal and business applications, the company said. Users can download App World to their handset from the BlackBerry Web site.

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App World presents a catalog of applications for a user's specific smartphone model and can be accessed over Wi-Fi and cellular networks.

"BlackBerry App World aggregates a wide variety of personal and business apps in a way that makes it very easy for consumers to discover and download the apps that suit them while preserving the appropriate IT architecture and controls required by our enterprise customers,” said Mike Lazaridis, president and co-CEO of RIM, in a statement released by the company.

RIM expects that about 1,000 applications will be posted by partners on BlackBerry App World this week, including the New York Times and Salesforce.com. RIM's move follows Apple's iPhone App Store, offering iPhone applications.

BlackBerry App World includes the following features:

  • Front page carousel, for browsing featured applications.
  • Top Downloads, an area on App World that lists the most-downloaded applications.
  • Application categories such as productivity and utilities, professional and business, personal finance and banking and entertainment.
  • Keyword search.
  • Application reviews.
  • An application recommendation capability for users to recommend applications to others.
  • Application storage.

App World is available for smartphones with a trackball or touch screen running BlackBerry device software version 4.2 or later.

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