Chipmakers flush billions in advertising, DDN fights silent SATA corruption, DataSynapse builds grids of 20,000 nodes, and much more

Today's enterprise HPC news summary is chock full of HPC goodness. Here are some of the stories we're covering today: chipmakers flush billions in advertising, customers still don't know who makes what; DataDirect Networks releases a new solution to avoid silent SATA corruption, DataSynapse builds grids of 20,000 nodes, Moore's law still isn't dead, and much more.

Here’s a collection of highlights, selected totally subjectively, from the recent enterprise HPC news stream as reported at insideHPC.com.

Chip advertising costs billions, not working well?

Investor’s Business Daily is carrying a story about the money the chipmakers spend to get customers familiar with their wares. There are billions are dollars being spent, but a recent survey by research firm In-Stat found that branding in the chip industry isn’t working well.

One finding: Consumers often know chip brand names such as Centrino and Opteron, but they don’t know that Intel makes Centrino and Advanced Micro Devices makes Opteron.

And then they carelessly let their freakishly confusing codenames circulate for years in the press, further diluting their brands and so thoroughly confusing everyone it’s a wonder anyone can remember even the most basic facts about chip products.

The good news, though, is that Intel is on top of it

“Is there confusion over brand names? Definitely,” said Donald MacDonald, Intel vice president for global marketing. “This isn’t new. We identified this problem many years ago.”

Excellent. So long as they’ve identified it, we’re all good to go.

DataDirect Networks fights SATA corruption

DataDirect Networks announced today they’ve released DirectOS 3.08 with the SATAssure system for its S2A9550 SATA storage product. According to the company

The newly updated S2A9550 is the only storage array on the market that detects and corrects ‘silent data corruption’ inherent in SATA drives by performing on-the-fly real-time parity checking on all read I/Os without incurring any performance penalty.

(More on this enterprise HPC news item)

IBM’s revs Virtualization Engine storage

IBM has announced the next generation of its enterprise tape solution, the TS7740.

…the enhanced IBM Virtualization Engine TS7740 for IBM mainframe environments is designed to provide the ability to automatically duplicate tape data across three data center sites with its Three Site GRID Configuration, helping maintain availability in the event of a disaster. This new capability is designed to enable a Virtual Tape Grid computing environment with global awareness functionality that allows data to reside on TS7740s at three different sites while being easily tracked and accessed when needed. A Two Site GRID Configuration capability is currently available on the TS7740.

There are several other new features, on that jumps out at me is the addition of the smaller one-terabyte single-cache drawer for enterprise customers that need less capacity initially.

The release has details, but the new features will be phased in between the end of August and November.

Will the real Moore’s law please stand up?

Michael Suess working hard to dispel common misconceptions about what Gordon Moore actually said. It’s a good read, and a good bookmark to email to your manager the next time he asserts Moore’s law no longer holds.

In the end I am going to ask a little favor from you: the next time you hear or read somewhere that Moore’s Law is dying, please leave a comment with a link to this article. Or to the Wikipedia one. Or this FAQ on news.com. Or just kindly explain what I have just told you here, so we can finally get rid of this misconception. Thank You!

DataSynapse enabling commercial grids of up to 20,000 nodes

GridToday carried news a several days ago about a recent announcement from DataSynapse, which has released version 5.0 of its GridServer

DataSynapse, the global provider of application virtualization software, announced the newest version of GridServer, making it the first product on the market to offer mega-grid capabilities for grids of up to 20,000 nodes. GridServer 5.0 answers the call for improved global administration, including seamless integration with enterprise authorization frameworks and role-based security policies that allow organizations to protect application integrity in a distributed environment.

And, evidently, the company has customers who will soon need this kind of capacity, with more than a dozen of its customers running grids slates to grow to 10,000 processors and beyond. (More on this enterprise HPC news item)

John West summarizes the HPC news headlines every day at insideHPC.com, and writes on leadership and career issues for technology professionals at InfoWorld. You can contact him at john@insidehpc.com.

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