Palm Pre to match iPhone pricing

Aggressive pricing may be what's needed to make a dent in the smartphone market

As expected, Palm announced its pricing for the new Pre smartphone at $199 with two-year Sprint contract and $100 rebate, effectively matching Apple's iPhone price on AT&T. The new phone will be shipping June 6, just ahead of Apple's WWDC conference.

[ InfoWorld's Zack Urlocker gets his hands on the Palm Pre. | Stay ahead of advances in mobile technology with InfoWorld's Mobile Edge blog and Mobile Report newsletter. ]

That should ensure that no matter what gets announced at WWDC, the Palm Pre will inevitably get some additional press coverage. That may drive the folks at Apple crazy, but it's a smart move on Palm's part.

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