Tranxition brings user virtualization to the virtual desktop

Calling it the first 'personality hypervisor,' Tranxition hopes its AdaptivePersona will become the winning solution that accelerates virtual desktop adoption.

We've all heard promises of simplified desktop management with VDI, and we've been told about the pain points associated with user acceptance and unexpected management costs.  At risk is the full acceptance and full potential of hosted virtual desktops and VDIs.  So how do companies provide acceptably familiar virtual desktops in a scalable and cost effective manner?

Tranxition answers that question by saying, "Only with desktop personality decoupled from the infrastructure can IT staff efficiently manage VDI while still providing the personalized experience end users expect and demand."

[ Tranxition also discusses VDI and desktop personalities when talking about their LiveManage product | Is Microsoft sabotaging desktop virtualization with licensing challenges? ]

Tranxition has a long history within this area of the market.  The company was established in 1999 on the conviction that user personalization management is essential to effective and efficient desktop management.  And the company has been true to this area ever since.  They have been focused on PC user state migration and offer a suite of products for desktop personality lifecycle management.

Drawing on the company's years of experience in personality management, Tranxition is now offering a unique and innovative "user virtualization" solution that it calls AdaptivePersona.

Central to Tranxition's vision for the AdaptivePersona is the notion that a desktop system has a "personality" impressed upon it through use by an end user.  And to an end user, desktop personality is everything that makes a desktop THEIR desktop.  The entanglement of desktop personality with the operating system and applications means infrastructure changes strip away users' desktop personality, causing productivity losses and higher IT and call center support costs.

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Moving beyond just migrating and updating Windows profiles and user environment settings, AdaptivePersona virtualizes and decouples the entire desktop personality -- user customizations and data, both inside and outside of the Windows profile.  AdaptivePersona abstracts and virtualizes personality at the client with its "personality hypervisor," the industry's first user focused client hypervisor.  To completely free personality from the desktop, AdaptivePersona employs unique SmartShadow technology to translate user customizations between different versions of the Windows operating system and applications.  Tranxition's AdaptivePersona provides a virtual personality that can float between both virtual and traditional desktops and between OS and application versions.  This means employees can be productive regardless of infrastructure change and IT can be free to manage desktops the way they need to.

Leading IT service providers such as Cloud-Cast, A Division of IGI, are embracing AdaptivePersona to resolve new challenges created by desktop virtualization.  "Understanding and managing the user workspace experience is key to implementing successful VDI solutions," said Jason Langone, President at Cloud-Cast.

Langone added, "Tranxition's AdaptivePersona is exciting technology that will allow our customers to maintain and manage increasingly complex desktop and user scenarios.  Also, AdaptivePersona will provide the greatest flexibility allowing a user's experience to follow them from physical, virtual or cloud-based workspaces."

Debuting at VMworld in the New Innovators Pavilion and available in September, AdaptivePersona is being offered at an aggressive price point -- ranging from $24 to $38 per user.  The company is going to offer the product in two editions: a "Foundation" version which focuses on user virtualization for hosted virtual desktops, and an "Advanced" version which adds SmartShadow translation and virtual desktop migration.

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