Bing grabs 11 percent of search market

As the search war continues, Microsoft takes another small step against dominant Google

Microsoft's Bing had a really strong August as the company takes another step in its effort to boost its place in the search engine business.

The new search engine, which was first brought out in May to do battle with rival Google, saw its share of the search market grow by 22.1 percent from 9 percent in July to 10.7 percent in August. The results made Bing the fastest growing search engine in the top 10 list, according to the Nielsen Co.

[ Microsoft plans to bring Bing to the iPhone. ]

Despite the srong growth, Bing still lags far behind Google, long the dominant search engine.

In a report released this week, Nielsen said that Google holds 64.6 percent of the search market this month, up 2.6 percent from July. Yahoo Search came in a distant second with 16 percent of the market in August, 4.2 percent less than it had in July.

Microsoft has been busy beefing up Bing in the hopes that it can eventually give Google a run for its money.

Earlier this week, the Microsoft released a beta version of Visual Search tool, which is designed to let Bing users search through galleries of images instead of mainly text. The Visual Search tool was met with applause from some analysts.

Microsoft this summer signed an agreement with Yahoo Inc. that is also aimed at weakening Google 's hold on the search market. The proposed alliance -- which still must pass antitrust muster -- could give the two companies some much-needed leverage in their ongoing battle against Google.

The agreement calls for Bing to power Yahoo's Web sites while Yahoo sells premium search advertising services for both companies.

This story, "Bing grabs 11 percent of search market" was originally published by Computerworld.

From CIO: 8 Free Online Courses to Grow Your Tech Skills
Join the discussion
Be the first to comment on this article. Our Commenting Policies