Why no mention of MySQL in Oracle's ad?

Oracle's WSJ ad rekindles the question of whether Oracle is really after Sun's hardware/systems assets or its software assets

Matt Asay and Marten Micknos both tweeted about Oracle's ad targeted at Sun customers that ran in Wednesday's Wall Street Journal. It's also on Oracle's Web site:

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Source: Oracle

Customers have been leaving Sun and its uncertain future ever since the Oracle acquisition was announced, for the stability of IBM, HP, and Dell. The recent EU decision to continue evaluating the Sun acquisition prolongs the uncertainty surrounding Sun. On the surface, this ad is clearly intended to stop, or at least reduce, this unsettling customer trend.

[ For full coverage of the Oracle-Sun deal, see InfoWorld's special report. ]

Matt points out there is no mention of MySQL in the advertisement. I'll take it one step further and cite no mention of any part of Sun's software division (save for Solaris with its SPARC linkage) -- nothing about Java, GlassFish, MySQL, OpenOffice, Netbeans, R&D investments, or sales support.

This is somewhat understandable. Why would Oracle pledge to "spend more money developing Sun xyz" software product when Oracle already has a competitive product in its existing portfolio? In some cases, Oracle may spend more developing the Sun product. In other cases, Oracle may spend significantly less or even kill the product. But one would still expect a blanket "we're committed to protecting customer investments in Sun software" or something.

I find the timing of this ad surprising. What better way to fan EU fears that Oracle is going to "hurt MySQL and open source choice" than by publishing an ad that completely ignores MySQL and Sun's software portfolio?

Most have speculated that Oracle was really after Sun's software assets and was likely to sell the Sun hardware/systems division after the acquisition was approved. This advertisement would suggest otherwise. But hey, it's an Oracle advertisement. Take it with a grain of salt.

Follow me on Twitter: SavioRodrigues.

p.s.: I should state: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."

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