Apple's green enough without another layer of bureaucracy

Apple rightly resists pressure to create a sustainability board and spew out even more reports

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I could go on in this vein, sharing Apple's practices for reducing waste in its own facilities, pointing out how many EPEAT Gold-rated products the company has -- oh, and noting that Apple's reporting on its products, facilities, recycling, and supplier responsibility already complies with widely accepted Global Reporting Initiative Sustainability Reporting Guidelines.

The bottom line here, for me, is that Apple is a leader among high-tech vendors in embracing sustainability practices. The company has sown green seeds at all levels of its business practices and has made information about its sustainability-oriented endeavors and accomplishments readily available. True, Apple hasn't firmly stated that it will reduce its carbon footprint by X percent in Y years, but then, just how useful are those predictions anyway, given the inexact science of measuring carbon footprints? Reporting measurable, ongoing results -- which Apple is already doing -- should suffice.

Hence, I see no need for Apple or its shareholders to create a vague "board-level sustainability committee" to keep Apple focused on green practices, as the company clearly already is thinking on them. As for the call for more reports, concerned shareholders might consider reading what Apple has already made public before insisting on even more material.

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