Google's Nexus One bait-and-switch game

Unwary consumers will be stuck with a crummy network and terrible tech support -- and a jaw-dropping $550 fee to escape

The spiffy Nexus One "superphone" was supposed to be the beginning of the end for business models that chained great devices to crummy carriers. But Google's sky-high termination fees, carrier lock-in, and nearly nonexistent technical support prove that it's no better than AT&T.

We probably shouldn't be surprised. When the Android device was unveiled last week, it was quickly apparent that anyone who bought the device was, for all practical purposes, chained to T-Mobile and its relatively limited network. Making matters worse, it is now clear that Google and T-Mobile are going to impose the industry's largest early termination fee -- a stunning (combined) $550 -- on anyone who cancels in less than four months.

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If all that weren't bad enough, users are finding that technical support is practically nonexistent. You can't walk in to a T-Mobile store and get help because T-Mobile doesn't sell the phone. Google does -- T-Mobile is just the carrier. And Google only offers e-mail support. Good luck with that.

So users can buy a "superphone" that works on only one crummy network and has scandalously inadequate tech support. And if they don't like it, they can eat a huge termination fee. Superphone? Superscam is more like it.

Stuck with T-Mobile
A typical wireless business model works like this: A carrier sells a locked phone to a customer at a substantial discount to the actual cost of the device, figuring that it will make up the difference via charges for connectivity. If the customer opts out early, he or she is socked with an early termination fee (ETF) to help the carrier recoup the subsidy.

Because the phone is locked, it doesn't work on a competitor's network. So a customer who is unsatisfied within the typical two-year plan pays a penalty for dropping out and, in most cases, still has to buy another phone from the new carrier -- what a great deal for the carriers.

[ Just when we thought Verizon might be a good iPhone alternative to AT&T, it turns out it's just another bunch of bozos. ]

Google was going to change all that by turning the model on its head. Instead of the carrier selling the phone, Google sells the Nexus One (which is manufactured by HTC) directly to the buyer. In theory, then, the Google phone promised freedom to the user and an end, or at least the beginning of the end, of carrier lock-in tyranny.

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