enables business process building for cloud

The Visual Process Manager tool set automates, simplifies business process design on Wednesday will offer a process management capability to make it easier to devise business processes for deployment on the company's cloud computing platform. Visual Process Manager enables users to create business processes via a visual design tool. Processes could include, for example, a product issue resolution process or processes for employee on-boarding or performance reviews. is a cloud platform for building business applications; it also integrates with the  CRM platform.

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"What the process manager does is it lets our customers automate these business processes by simply drawing that process just as you'd draw a process on a white board," said Ariel Kelman, vice president of marketing for at "Our cloud computing platform will instantly run that process in the cloud."

"Someone who doesn't know how to write code can build sophisticated business applications," through Visual Process Manager, which actually generates metadata.

Visual Process manager includes a process designer, for fashioning business processes, as well as a process wizard builder, to design wizards that walk end-users step-by-step through a business process. A process simulator is featured for simulating complex processes before deployment, said. A real-time process engine runs processes and scales to meet business needs.

Available now, Visual Process Manager is priced at $50 per user per month for users of enterprise and unlimited editions.

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