Google will unveil on Thursday what it calls significant improvements to Commerce Search, a cloud-hosted search service that online retailers can sign up for to power their e-stores' search functions.
Commerce Search, launched in November, now comes with a revamped control dashboard that lets site administrators schedule special sales, adjust product rankings to match promotions and partnerships, and create customized navigation bars to filter results.
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This new version also features on-the-fly query auto-completion as users type in the search box, while the product's speed and result relevancy have been improved.
With version 2.0, Google is introducing a new, lower-priced option. Previously, Commerce Search started at $50,000 per year for a 100,000-item store inventory and 10 million queries. While that tier remains, the product now starts at $25,000 per year for 50,000 items and 3 million queries.
The goal of Commerce Search is to attract retailers that want to provide a better product search and browsing experience on their sites, which is key to retaining visitors and generating sales, a Google official said.
"Retailers want a good online experience because it helps both with online and offline sales," said Nitin Mangtani, a Google senior product manager.