Apple comes down hard on iPhone leakers

Last week, police raided a Gizmodo blogger's home after he spilled the beans about the next iPhone. Clearly, Apple is out for blood

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"John Phoe," of course, blew it by demanding cash for a gadget he clearly did not own. The smart play would have been to offer his story to Gizmodo for $5,000 -- take the thing apart, snap photos, write up his conclusions, possibly under the guidance of a professional gadget monger -- and return the lost device to Apple. There's no law against that, as far as I know.

Then there's Apple. No doubt it felt wronged when news of its unreleased iPhone slipped out into public. But it's not like it's going to have a negative effect on sales or reveal some groundbreaking technology its competitors will steal. (They're already plenty busy trying to imitate Apple.)

As I speculated, at first this whole affair sounded like a clever marketing ploy to get attention for a product that might not otherwise have received the usual fawning adulation from an Apple-saturated media. Now it's been in the headlines for weeks. So how did the company get harmed, exactly?

The sporting thing would have been to acknowledge defeat and move on. But doing the sporting thing is not Steve Jobs' way. Does this just further Apple's reputation as a bully? Yes. Does Steve Jobs care? Hell no. Like Hebrew National, he answers only to a higher authority. Even then, I'm not entirely sure who's giving the orders.

Who would you throw the book at in this courtroom drama? Present your verdict below or email me:

This story, "Apple comes down hard on iPhone leakers," was originally published at Read more of Robert X. Cringely's Notes from the Field blog.

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