Here lies the Google Nexus One: 2010-2010

Six months after its world debut, Google's Nexus One handset is kaput -- so much for Google revolutionizing the wireless market

The Nexus One is dead, Jim.

In a terse, two-paragraph blog post quietly published on Apple iPhone Bumper Day, Google admitted the last Nexus One has left the building:

Earlier this year, we announced that we will be closing the Nexus One web store. This week we received our last shipment of Nexus One phones. Once we sell these devices, the Nexus One will no longer be available online from Google. Customer support will still be available for current Nexus One customers. And Nexus One will continue to be sold by partners including Vodafone in Europe, KT in Korea, and possibly others based on local market conditions.

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Now cast your memory back to that day in January, when Google rolled out its new groundbreaking, magical, revolutionary, blah blah blah handset. At the time, I thought the blog reports about the upcoming Google phone were nuts. Why on earth would Google bother to a) make its own handset, thus alienating all of its Android OEM partners, or ii) sell the phones directly to consumers, completely ticking off its carrier partners?

Turns out the bloggers were right (apologies for doubting you, guys) and it was Google that was nuts. Sure, the notion that Google had the cash and the cojones to free us from the headlock U.S. wireless carriers have us in was deeply attractive. As I wrote at the time....

What Google is driving at, of course, is a world where cell phones (and really, that name is now wholly outdated) are sold the way personal computers have always been sold: unencumbered by a commitment to a single provider. In other words, no more lock-in -- just pick your phone, choose your carrier, and select your plan, in that order. Theoretically at least, carriers would then have to actually compete for your dollars, thus giving them a greater incentive to provide higher-quality service than they do now.

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