In a brief statement today, HP said it has decided to "stop actively selling" Neoview.
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"Our customers are demanding options for addressing an emerging set of requirements around the explosive growth of data, new types of information, new classes of analytics and new delivery models," the statement said.
The statement added that HP will continue to work with partners in addressing "next-generation" BI requirements. No information was immediately available on what HP's plans are for existing Neoview customers, or how long the company will continue to support them.
HP's decision to pull the plug on Neoview has been expected for sometime. It was all but confirmed last week when HP and Microsoft unveiled a series of data warehousing appliances featuring HP hardware running Microsoft's BI software.
HP's Neoview, an integrated hardware and software appliance targeted at BI applications, was launched with considerable fanfare during Mark Hard's tenure at HP. The product however largely languished under his leadership and failed to make any impression in the market.
According to estimates by the analysis firm Forrester Research, HP sold less than 100 enterprise Neoview installations during the past four years. In that same time, companies including EMC, Oracle, IBM, and newcomer Netezza (which was recently acquired by IB ) have managed to establish themselves as leading players in the sizzling-hot BI market.
Much of Neoview's problems stemmed from a lack of focus that left it hopelessly overpriced in a market increasingly dominated by aggressively priced BI appliances from other vendors.
HP's decision to can Neoview comes as the company is expanding its relationship with Microsoft in the BI space. The companies launched several new appliances last week, combining Microsoft's software with HP's server hardware.
The products included a $2 million appliance featuring Microsoft's parallel data warehouse (PDW) edition of SQL Server 2008 R2, as well as a business data warehouse product for small- and medium-size businesses.
Jaikumar Vijayan covers data security and privacy issues, financial services security and e-voting for Computerworld. Follow Jaikumar on Twitter at @jaivijayan or subscribe to Jaikumar's RSS feed. His email address is email@example.com.
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This story, "HP lays Neoview BI platform to rest" was originally published by Computerworld.