Adobe launches aggregation service

Adobe's InMarket will allow developers to sell applications for notebooks, netbooks, tablets, phones, and TVs

With the introduction of InMarket, which will allow developers to upload their applications once and sell them across many online stores, Adobe Systems hopes to grab a share of revenue for applications downloaded to smartphones and tablets, the company said on Monday.

InMarket will provide a centralized portal through which developers can publish and manage their applications across multiple stores for a range of products, including notebooks, netbooks, tablets, mobile phones, and televisions. On Monday Adobe also announced version 2.5 of its AIR runtime environment, which can be used to run and develop applications across all those devices.

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Once an application is published, users will be able to find and pay for the application directly within the stores. Developers receive 70 percent of the sales revenue. Adobe and its partners take care of credit card processing, hosting and marketing, Adobe said.

Intel has signed on, according to Adobe. InMarket will be integrated with Intel's AppUp center, which is an application store for netbook users. Third parties can also use it to develop their own stores. For example, Asus has announced the Asus App Store, which will be installed on its netbooks.

The more partners Adobe signs on, the more attractive InMarket will become to developers, and several additional stores will be added over the coming months, according to Adobe. The company hopes to differentiate itself by providing a way to sell applications, not just for smartphones and tablets, but also netbooks, notebooks and televisions.

Adobe isn't the only company that wants to work as an application aggregator. Mobile operators are for example planning to the same with the Wholesale Application Community, designed to provide developers with one place where they can publish application across multiple operator-owned application stores.

In theory, this is a good idea, according to Paolo Pescatore, analyst at CCS Insight, but actually making it work will be a challenge for both the operators and Adobe, he said.

The more partners Adobe signs on, the more attractive InMarket will become to developers, and several additional stores will be added over the coming months, according to Adobe. The company hopes to differentiate itself by providing a way to sell applications, not just for smartphones and tablets, but also netbooks, notebooks and televisions.

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