New job for enterprise IT: Video content manager

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Thanks to the popularity of YouTube, video is emerging as yet another form of enterprise content to be managed

When IT managers think of content management, they tend to think of documents, websites, intranets, and SharePoint . But now -- thanks to the popularity of YouTube -- video is emerging as yet another form of enterprise content to be managed.

"Video is not a fringe format anymore. Increasingly, information workers consume video in the workplace for training purposes, technical help, and real-time communication with colleagues and customers," according to a recent Forrester Research report.

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The National Naval Medical Center in Bethesda, Md., is fully aligned with the YouTube generation. Its young military patients can access videos and hospital information on demand from 1,400 TV screens in hospital rooms and across the campus. Doctors and nurses can watch department-produced training videos during the midnight shift on any of 8,000 desktops in its many buildings.

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