While VMware has dominated in the virtualized data center and grown its numbers within private clouds, questions remained as to what the company would do to gain ground within the public cloud market. Most organizations are still working on their private cloud initiatives, but the near future may be more about hybrid clouds as companies begin to expand their environments beyond the walls of their own data center.
Since hybrid clouds will most likely work best when enterprises and cloud service providers use the same infrastructure and virtualization technology, VMware needs to bring onboard as many cloud resellers and service providers as possible in order to remain on top. vCloud Integration Manager could become a key selling point for VMware in reaching this goal.
Lodge stated that in order to make it simple for resellers to package, price, and sell vCloud Powered or vCloud Datacenter services, vCloud Integration Manager would include the notion of a cloud reseller. He went on to say, "This capability allows a service provider to securely delegate provisioning to resellers. In turn, the resellers can directly and immediately provision and de-provision their own customers (via the API or Web GUI), without having to open tickets, send emails or make phone calls."
The virtualization giant has already established a program to bestow upon service providers what it calls the vCloud Datacenter or vCloud Powered status. The vCloud Powered program requires the company's Service Provider Program (VSPP) partners to offer services based on vSphere and vCloud Director while exposing the vCloud API and supporting the Open Virtualization Format (OVF). Compliance with these requirements helps ensure that vCloud Powered services offer customers on-demand access to virtual infrastructure from a public cloud, a secure and robust platform, and application and API portability between their internal data centers and the vCloud Powered services of their choice. Currently, 94 clouds across 19 countries worldwide are offering services that already meet VMware's criteria.
According to Lodge, VMware's service provider business has increased more than 200 percent in 2011, which he claims is a testament to the momentum and growth seen by service providers in their VMware-based clouds. Now with vCloud Integration Manager in its arsenal, Lodge said VMware hopes to further accelerate that spike and profitability by reducing operational costs and opening up new routes to market.
I'm sure we'll see and hear plenty more from VMware in this space at VMworld 2012 since the cloud has taken over larger and larger portions of the show ever since 2009.
This article, "VMware paves path to hybrid clouds with vCloud Integration Manager," was originally published at InfoWorld.com. Follow the latest developments in virtualization and cloud computing at InfoWorld.com.