Mobile development is as much about UI artistry and screen flow as technical programming. This premium on presentation means that the most important skills for building mobile apps are more likely to be found in your Web developers than your Objective-C coders.
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Best of all, a single PhoneGap app can be deployed across the widest range of devices you can imagine: Android, iOS, Windows Phone, BlackBerry, Symbian, WebOS, and Bada. Naturally, there's a cost to PhoneGap's ease and cross-platform compatibility -- PhoneGap creates Web apps that seem native, but don't really qualify.
But if you're looking to extend data-driven Web applications to a broad range of mobile devices, PhoneGap strikes an excellent balance between developer effort and application functionality. It lets you create capable apps that can be extended with plug-ins to mimic native UI look and feel, or to add functionality such as push notification or PayPal integration, but without the skills and effort associated with native coding. And it's free.
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