Make BI business as usual

Become An Insider

Sign up now and get FREE access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content. Learn more.

At these organizations, a top-down commitment helps business intelligence efforts spread throughout the enterprise.

If CIO Steve Bozzo had his druthers, even the online retailer's mailroom clerks would have access to business intelligence. "There's valuable information at every level of the organization," he says.

Clearly, Bozzo sees the power of pervasive BI. "Business intelligence needs to be part of the business fabric: not an afterthought layered on top of a business initiative, but part and parcel of the overall process from the get-go," Bozzo says. "And that's what it is for us -- it's a part of our culture."

[ Discover what's new in business applications with InfoWorld's Technology: Applications newsletter. | Get the latest insight on the tech news that matters from InfoWorld's Tech Watch blog. ]

But pervasive BI doesn't mean everybody in the company has sophisticated analytics tools to use as they wish, cautions Dan Vesset, an analyst at IDC. Rather, he says, pervasive BI is about ensuring that everybody -- front-line employees, middle managers and executives -- can make decisions using the right information at the right time.

To continue reading this article register now

Join the discussion
Be the first to comment on this article. Our Commenting Policies