Google deepens integration between Google+ and Blogger

New features are designed to let Blogger publishers grow their blog audiences by associating the blogs with their Google+ accounts

Google has extended the integration between its Blogger publishing service and its Google+ social network.

Since October of last year, Google has allowed people to replace their Blogger profile page with their Google+ profile. However, that only works for people who blog using the same name on their Google+ profile. Now Google will let people link their Blogger blog and their Google+ account without requiring that they share the same profile information.

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This means, for example, that people such as business owners, celebrities, and politicians will be able to associate their individual blog with their Google+ business, organization, or brand account. This will be possible via a new Google+ tab that's being placed in users' Blogger dashboards.

The integration will also let Blogger publishers notify their contacts in Google+ circles that they have posted content to their blog.

"If they like what you share, followers can +1 or reshare your post to their own friends on Google+. This ripple effect exposes links to your content to a wider audience," Google said in a blog post on Tuesday.

Google plans to add more functionality to the Google+ tab in the Blogger dashboard.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

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