Sesame Street's Elmo and Big Bird might be all about nurturing and empowerment, but the IT department at parent company Sesame Workshop has historically been a bit more like Oscar the Grouch in its zeal to control technology.
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The mandate changed, however, a couple of years back when the top IT post was elevated to an executive-level position. The move was part of a plan to help advance the companywide charter of interactive customer engagement via a multitude of media, including the Web, social media networks and mobile platforms.